According to Interbrand, a brand can be defined as “the sum of all expressions” by which an entity, say, a person, or a company wants to be recognized. The phrase “sum of all expressions” is key here, as this is where the secret of branding lies. Branding is all about expressing who you are as […]

The answer is – an unequivocal YES, as hotel revenue management is not an easy task therefore automation in revenue management is the need of the hour. Whether it is a small independent hotel, chain hotel, resort, or any hospitality property irrespective of star ratings and locations, revenue managers face many challenges while configuring and […]