In today’s competitive space, generating more bookings and achieving higher hotel occupancy rates can be a daunting task. But using the right tools and strategies, can get an extra edge over others for more room sales, increased occupancy, and enhanced revenues. That’s where you can leverage booking.com’s promotional features like mobile rates, country rates, and […]

Do you want to determine your hotel or property’s valuation so that you can make better business decisions? If so, EBITDAR is the ideal formula to go for! In the hospitality industry, where numerous hotels and properties have a significant number of assets, EBITDAR is found to be a very effective metric. It is a […]

Do you desire to build strong relationships with your existing and potential clients? If yes, hotel experiential marketing activities are a great way to achieve that. Every individual understands the value of great experiences and appreciates them as well. Therefore, engaging potential customers through a pleasant, meaningful, or materially gratifying experience is undoubtedly a great […]

Do you wish to make your hotel stand out in the eyes of potential guests? If so, incorporating smart and sophisticated hotel amenities is an easy and impactful way to gain a competitive edge. But what amenities and services can help you improve your guest experience?  Nowadays, it is easy to get overwhelmed when trying […]

Earlier, hotels had to only compete with other hotels. But with the entry of BnBs into the hospitality industry, competition has increased manifold. Hotels need to level up, with approximately 45.6 million travelers resorting to BnBs. Hotels must build a strong online presence to beat the competition while ensuring their clients’ top-notch services. It is here […]

Hoteliers can benefit greatly from customer relationship management (CRM) software. A CRM in hospitality industry is a powerful ally. In addition to creating a comprehensive database to hold all client-relevant information, a hotel CRM also promotes a hotel’s long-term growth. Wondering how? It is, in fact, the driving force behind effective hotel marketing, facilitating hotel […]

Do you want to make your hotel business successful amidst rising competition? Then, it would be best to educate yourself about the hospitality industry’s competition. A hotel industry competitive analysis is central in the hotel business because your hotel’s progress relies upon getting things right, like timing, pricing strategy, and focusing on the right crowd.  A […]

The hospitality industry is witnessing a shorter booking window than it was a few years ago. It is because potential guests make last-minute plans to travel to their favorite destinations. Some of your potential guests also decide to get in the car and travel without taking trains or flights. In this short booking window, the guests […]

Obtaining high hotel occupancy rates throughout the year is the first and last dream for a hotelier. Undoubtedly, you are here because you also want the same for your hotel business. But what is the right way to approach this initiative? Can you completely rely on just marketing to achieve it?  Marketing boosts your brand […]

In the past decade, most businesses adopted digital tools and software solutions to manage operational aspects. Businesses in the hospitality industry have been top key players using technology to increase hotel revenue and manage their critical operations.  Is it really important? Can a hotel business sustain itself without technology? In this digital era, your hotel […]