Tips on how to scale your hotel business
Running a hotel is somewhat like playing the stock market. You need to come up with new strategies, invest on your team and new technology to ensure they pay dividends in the long term.
Here in this article, we are going to discuss some of the tips you can employ to grow your hotel business to its full potential.
Redefine your OTA strategies
Determining OTA or online travel agencies is a priority for any hotel if it wishes to make it big in the hospitality trade. There is a misconception that connecting with two or three OTAs is ample to run your hotel business. You must have as much OTA connections as you can have for your hotel.
A good description about your hotel along with a clear list of the services you provide will keep you in the forefront.
Invest in your team
Another great way to increase the productivity is to invest in your team. Simply replacing the staff takes a lot of time and resources. Rather you can work a little harder to make your staff happy so that they can give you good outputs.
There are various methods to invest in your team such as offering incentives for upsells, name drops in positive reviews, etc. Make your team learn the new technology and keep them up to date.
Get in touch with food and travel bloggers and vloggers
If a well-renowned food or travel blogger or vlogger gives your hotel a review, it can be a great thing for you. The people following them will get to know about your hotel and they will surely make a visit to your place.
Ask the social media influencers to come and experience your hotel and give a review about it. In return, you will have to incentivize their contributions.
Create and promote special packages
Promoting special packages allows you to mask actual room rates with features, which will in turn add value to staying in your hotel. If you have got services such as fitness classes or spa, you can package them with accommodation to come up with a really great deal.
This will attract more and more guests and encourage them to use services they may not have previously thought about.
Embrace the strengths of your hotel’s destination
Portraying sensitivity as well as cultural awareness at your hotel will impress local and international travellers alike. Offer them meaningful ways to engage with the local flavour of the destination by incorporation it into your property.
For instance, you can open space for a farmer’s market or incorporate work of local designers, artists into the spaces of your hotel. One more thing you can do is to ensure smooth and seamless check-in and billing experience for your customer. Picking the right GST software is very important to achieve this.
Providing your guests a comfortable stay is one of the most important responsibilities as a hotel operator. But, you are also running a business, so take care that you are making enough money for the services you are providing. Also, have a keen look at what your competitors are doing.
So, these were some actionable tips on how to scale your hotel business. Have any questions regarding any of the points we discussed or how to determine the right GST software price? Feel free to get in touch with us.
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