Hotel guest data allows businesses to personalize their services for them in their current or future stay.  But for a very long time now, hoteliers have missed out on their opportunities with guest data or were intimated about how to use it.  As the industry trends evolved and customer demands became a priority in the […]

What is guest data? The tourism and travel industry is a dynamic one. We all agree to this. It is not only the number of people who have more access to travel services, it is the variety of people (old people, young university students, retirees, single parents, large families etc). One customer is different from […]