The CGH Earth Hotel Group is recognized for its focus on sustainability and genuine travel experiences. It manages 23 boutique hotels throughout Southern India, from the tranquil backwaters of Kerala to the picturesque hills of Ooty in Tamil Nadu, as well as colonial residences in the French quarters of Pondicherry. The group guarantees each guest an unforgettable stay that is intimately tied to the local culture.

As a growing hotel group, CGH Earth aimed to harness the power of Online Travel Agencies (OTAs) to increase room sales. They also sought to make informed and intelligent pricing decisions to boost revenue. However, without the right technology, they resorted to manual operations, which led to several challenges.

• • Rate and availability disparity across OTAs
  • Overbookings, leading to guest dissatisfaction
  • Fewer sales via OTAs
  • Pricing decisions were based on guesswork, resulting in missed revenue opportunities
  • Loss of time, negatively impacting staff efficiency
  • No insights on OTA distribution and revenue management

CGH Earth Hotel Group decided to digitise its OTA distribution and revenue management process to address issues as mentioned above. And in doing so, the management adopted AxisRooms Channel Manager and Revenue Management System in 2013.

This is how AxisRooms went about setting up its solutions for the group.

• • Ensure a seamless and two-way integration between its Channel Manager and the group’s Hotel PMS
  • Integrated the Channel Manager with its Revenue Management System

“As we grew as a group, we opted to use modern solutions to streamline and automate our OTA distribution and revenue management processes. In 2013, we chose AxisRooms’ Channel Manager and Revenue Management tool because they met all of our requirements effectively. Another essential reason to adopt AxisRooms was that it seamlessly integrated with our existing PMS solution.” 

–  Vineeth John, Senior Manager – E-Commerce, CGH Earth Hotel Group

With AxisRooms Channel Manager and Revenue Management System, the CGH Earth Hotel Group has been witnessing several notable business benefits. Here they are –

• • Real-time and automatic update on rates/inventories across 24+ OTAs, leading to rate/inventory parity across OTAs and eliminating overbookings
  • Updating promotions across OTAs and setting rules, such as length of stay, to boost sales and improve occupancy
  • Gaining insights on hotel-wise bookings, OTA-wise revenue, OTA-wise performance, and more, enabling them to make informed decisions
  • Selling rooms at optimal rates, leading to about 80% more OTA sales and about a 1.5% boost in room revenue in 2024 vs. 2023

“AxisRooms revenue management tool dynamically adjusts our rates based on accurate forecasts, seasonality, guest segments, and booking windows, leading to improved sales, occupancy, and revenue.” 

– Vineeth John, Senior Manager – E-Commerce, CGH Earth Hotel Group

“AxisRooms’ solutions are easy to use. Their support is what makes all the difference. Our decision to adopt AxisRooms in 2013 was the best business decision we have ever made. Be it OTA distribution of revenue management, this 12+ years of association has yielded our desired ROI.”

– Vineeth John, Senior Manager – E-Commerce, CGH Earth Hotel Group