It is common knowledge now that the current business environment is unreliable and subject to further changes as things unfold in the world economy post Covid-19. In such a scenario, is it sufficient to look at only eliminating costs or renegotiating with existing partners, to survive in the unpredictable market? Certainly not.
Successful companies strive to push revenue through sales, but most marketers often fail at achieving their bottom-line goals, because the process is made to be complicated. Quantifying objectives and drawing a clear strategy helps align the goals between sales and marketing. Without a proper strategy, a growth in revenue is unlikely.