Hotel Type: Leisure (Budget Hotel)
Location: Ooty (Hill Station)
No. of Rooms: 29
Case Study Date Period: May 2019 – Nov 2021
Initial Challenges
- Hotel was listed only on a few OTAs/Metasearch Engines – Yatra, Trivago
- Online presence & visibility was low
- Online business was low at 10-15%
- Metasearch rates were not in parity
- Online inventory distribution was not getting updated in real-time
Steps Taken to Address the Challenges
Step 01 Property was listed on all major OTAs and metasearch engines
Step 02 Worked on content & hygiene setup – on all online sales channels
Step 03 Optimized rankings & visibility on all sales channels
Step 04 Dynamic and static pricing setup were done by AxisRooms RMS
Step 05 Promotions to increase conversion online and maintain ARR
Step 06 Ensured inventory and rate parity across all metasearch engines and OTAs
Before & After
| 2018 | 2021 | |
| Revenue (in USD) | 50K | ~180K |
| Room Nights | 1538 | 5751 |
| Online Occupancy | 14% | 54% |
| ARR | $30 | $31 |
About
AxisRooms is a hospitality technology company that provides a range of award-winning products. AxisRooms Channel Management solution helps hotels manage multiple channels and increase their visibility online at the best return on investment; while its Revenue Management tool helps maximize revenue for hotels.
To know more about these amazing products and to get a free demo
Write to us sales@axisrooms.com
Reach us +91 9880330001
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Testimonials
“We have had a smooth ride for 3 years with AxisRooms’ Channel Management services, with zero discrepancies in online bookings. Likewise, their Revenue Management service has done some great work for us with utmost diligence and promptness. Overall, our experience has been great and therefore, we would recommend their services to other hotels.”
V. Balasubramani, General Manager Kluney Manor Resort
