Hotel name: The Elephant Court, Thekkady
Property type: Leisure
Number of rooms: 65
Association with AxisRooms: Since 2015
About the client
The Elephant Court is the only classified 5-star and luxurious resort in Thekkady and Periyar Wildlife Sanctuary. This premium property offers several upscale amenities, including well-appointed rooms, incredible restaurants, a luxury spa etc.
Challenges
Despite being one of the prominent premium properties, The Elephant Court needed help to do away with several issues around its online presence and sales.
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- Low online presence and visibility
- Poor ranking of below 50 on page search
- Online room sales stood at a mere 12%
- Not being able to change rates based on occupancy
Solutions
After carefully evaluating the client’s challenges, we offered Revenue Management as a Service. In this, our Revenue Management expert leveraged our channel manager and revenue management tool to help the client with all their concerns.
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- Ensured rate/inventory parity on online channels to optimize visibility
- Established content hygiene on all online sales channels
- Implemented occupancy-based dynamic pricing
- Ran promotions to increase the online conversion rate
- Helped with accurate demand forecast to ensure more online sales
Benefits
With AxisRooms’ Revenue Management as a Service, The Elephant Court has been registering well-architected overall growth since 2015.
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- Around 19.9% increase in revenues
- About 8.2% rise in occupancy
- Nearly 8.6% spike in ARR
- A 5% rise in online room sales
“AxisRooms’ Revenue Managers have immense knowledge of the product, market trends, and strategies, which has helped us see many business benefits. Their channel manager and revenue management tools are easy to work on and save time. Their support is excellent.”
– Roney Kurian, Head of Sales & Marketing The Elephant Court
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Testimonials
“We have had a smooth ride for 3 years with AxisRooms’ Channel Management services, with zero discrepancies in online bookings. Likewise, their Revenue Management service has done some great work for us with utmost diligence and promptness. Overall, our experience has been great and therefore, we would recommend their services to other hotels.”
V. Balasubramani, General Manager Kluney Manor Resort