Jayam Hotel sees a 2X spike in its revenue with AxisRooms.
Hotel name: Jayam Hotel, Tamil Nadu Property type: Leisure Number of rooms: 35 Association with AxisRooms:Since 2021
About the client
Jayam Hotels is known for providing modern and memorable accommodation on a budget. It has garnered excellent reviews and ratings on all leading hotel booking sites.
Challenges
The property could not ensure efficient online distribution and rate management without the right solution. Here are a few challenges that restricted their growth potential.
It was connected with only one OTA, leading to fewer room sales
Zero direct booking via its website
Less occupancy
No online visibility
It couldn’t change rates dynamically based on occupancy
Solutions
Jayam Hotel wanted to eliminate the above-mentioned operational challenges with the right solution. AxisRooms was a natural choice, given its position as a trusted distribution technology partner in the market. They opted for AxisRooms’ Revenue Management as Service.
Our Revenue Management Consultant worked closely with the Jayam Hotel’s team and implemented the following:
Connected the property with 12 online sales channels, including OTAs
Integrated a booking engine with its website for more direct sales
Implemented a Channel Manager for real-time distribution across OTAs
Ensured content hygiene on all online sales channels with attractive descriptions and images
Introduced occupancy-based dynamic pricing
Benefits
With AxisRooms’ Revenue Management as Service, Jayam Hotel has seen many benefits, including:
About 29% boost in online bookings via OTAs and brand website
Around 42% increase in its occupancy
And a 2X rise in its revenue
“If you want to increase your hotel’s revenue with competent distribution and rate management capabilities, AxisRooms’ Revenue Management as Service is a must-have solution. Their support is excellent.”
Tamil, General Manager
Jayam Hotel
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