Hotel name: Shelter Beach Resort, Tamil Nadu
Property type: Leisure
Number of rooms: 43
Association with AxisRooms: Since 2019
About the client
Shelter Beach Resort is a beachfront property popular among leisure travelers. It offers various services, including private beach access, spas, swimming pools equipped with jacuzzis, etc. With its excellent guest service, this popular property has garnered good ratings and guest reviews on different hotel booking platforms.
Challenges
The property had to face several challenges that restricted its ability to drive growth.
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- It was listed on a few OTAs – Agoda, Yatra, Expedia
- Content on those OTAs was not up-to-the-date
- No rate parity across OTAs and metasearch engines
- No real-time update of inventory and rates on sales channels
- Low online visibility
- Online sales stood at only 20%
Solutions
Shelter Beach Resort collaborated with AxisRooms to address all the challenges mentioned above. And to help the hotel, AxisRooms offered its Revenue Management as a Service. As part of this, the Revenue Management expert leveraged our channel manager and revenue management solution and implemented the solutions mentioned below.
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- Listed the property on all major OTAs and metasearch sites – Booking.com/Priceline/Go-MMT/HappyEasyGo/EaseMyTrip
- Ensured real-time rates/inventory updates across all the channels
- Optimized hotel content across all sales channels
- Implemented dynamic pricing
- Ran several promotions to increase online conversion and to increase ARR
- Ensured inventory and rate parity across all metasearch engines and OTAs
Benefits
Shelter Beach Resort has seen many benefits with AxisRooms’ Revenue Management as a Service.
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- About 82% increase in its revenues
- A 70% improvement in occupancy
- Around 7% more online bookings
- Nearly 4.5% boost in its ARR
“Our association with AxisRooms has been quite beneficial for us. With their channel manager, we have been able to sell more via online channels and witnessed a tremendous increment in our occupancy rate. Their revenue management as a service has improved our ARR and overall revenues in the last three years.”
Prasanth, Director of Operations
Shelter Beach Resorts
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Testimonials
“Our association with AxisRooms has been quite beneficial for us. With their channel manager, we have been able to sell more via online sales channels and witnessed a tremendous increase in our occupancy rate. Their revenue management service has improved our ARR and overall revenues in the last three years.”
Prasanth, Director of OperationsShelter Beach Resorts