Woodstock Resort in Coorg sees a 54% rise in its revenues with AxisRooms.
Hotel name: Woodstock Resort, Coorg Property type: Leisure Number of rooms: 34 Association with AxisRooms: Since 2019
About the client
Located in Coorg, above 915 meters of sea level, Woodstock Resorts offers its patrons a comfortable and cozy stay. This tranquil resort overlooks the misty hills, lush green valleys, and the view of old Madikeri town. The resort has earned several recognitions from leading online booking platforms due to its top-notch guest service.
Challenges
The management at Woodstock Resort faced several issues that restricted their growth potential.
No rate parity across connected OTAs and metasearch engines
Booking discrepancies
Poor online visibility with ranking below 30 on page search results
Rates and inventories were not getting updated on sales channels in real-time
Lack of dynamic pricing capabilities
Solutions
Woodstock Resort collaborated with AxisRooms to deal with all the challenges around online distribution/sales and pricing. AxisRooms deployed Revenue Management as a Service and implemented its channel manager and revenue management tool to help the resort overcome all the bottlenecks.
Optimized property listing on OTAs and metasearch engines
Ensured rate/inventory parity across all online channels
Refreshed the hotel content across OTAs with up-to-date information
Implemented occupancy-based dynamic pricing
Ran promotions to garner more online sales
Benefits
With issues around online visibility, rate parity, and revenue management being efficiently handled by AxisRooms, Woodstock Resort has seen several benefits, as mentioned below.
A 54% spike in its revenues
About 49.3% increase in occupancy
Nearly 12% growth in online room sales
And around 13.4% growth in ARR
“We have seen immense value out of our partnership with AxisRooms. Their Revenue Management as a Service is a must-have solution for hotels wanting to sell more online at the best rates, increase occupancy, and boost overall revenues. Their team is great to work with.”
Sridhar Swain, Resort Manager Woodstock Resort
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