Every crisis calls for new measures and the current Covid-19 pandemic is no exception. Countries around the world, though, have overcome the previous phases of the health catastrophe, people aren’t very confident about resuming travel as yet. The eagerness to travel, however, is still intact, leading to the gradual rise in opportunities for hoteliers. All this has accelerated certain trends and behaviours. If, as a hotelier, you’re looking to make the most of the moment, the time is now for hotels to up the ante to match these.

This guide will discuss those strategies which will come in handy for hoteliers like you in adjusting your online marketing and distribution to attract and retain guests while ensuring that every guest has an experience that delights them and pushes them to become regular patrons. This eBook covers:

What is a Hotel Marketing Strategy?

• Defining Your Goals
• Defining Your Target Audience
• Defining Your Value Proposition
• Defining Your Channels of Communication – Website, OTAs, Metasearch Engines and Paid Advertising, GDS, Social Media etc.
• Marketing Multipliers– Public Relations, Email Marketing, Search Engine Optimization, Content Marketing
• Incentivising Guest Loyalty
• Introduction to AxisRooms

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