Hotel name: Kluney Manor Resort, Ooty
Property type: Leisure
Number of rooms: 29
Association with AxisRooms: Since 2019
About the client
Kluney Manor Resort, a Victorian-era property, is located amidst the lush mountains of Ooty, Tamil Nadu. Situated at around 2240 meters above sea level, this popular leisure property offers several services, including a nature walk, trekking, horse riding etc.
Challenges
Kluney Manor Resort was dealing with several issues around OTA/metasearch engine connectivity and online visibility that adversely impacted its sales and revenues.
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- Limited listing on a few OTAs/Metasearch Engines – Yatra and Trivago
- Low online presence and visibility
- No rate parity on online channels
- No real-time update of rates/inventories across online channels
- Online room sales were abysmally low at 10-15%
Solutions
To strengthen their online sales and distribution efforts, the management at Kluney Manor Resort decided to join hands with AxisRooms. After carefully reviewing the challenges, AxisRooms provided its Revenue Management as a Service. AxisRooms’ Revenue Management expert worked with the client and implemented several solutions.
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- Connected the property with major OTAs via the channel manager
- Refurbished the hotel content for better ranking and optimized visibility
- Ensured the real-time update of rates and inventories across online sales channels
- Implemented dynamic pricing
- Ran targeted promotions to generate more online sales
Benefits
The client has seen many benefits with a streamlined online distribution capability and enhanced online visibility.
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- About a 2.6X rise in its revenues
- Around 2.7X increase in occupancy
- Nearly 2.85X boost in online room sales
- And a 3% increase in its ARR
“Since 2019, we have had a smooth ride with AxisRooms. Their channel manager has ensured zero discrepancies in online bookings. Their revenue management tool has done great work for us with utmost diligence and promptness. We strongly recommend their Revenue Management as a Service to other hotels.”
– V. Balasubramani, General Manager Kluney Manor Resort
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Testimonials
“We have had a smooth ride for 3 years with AxisRooms’ Channel Management services, with zero discrepancies in online bookings. Likewise, their Revenue Management service has done some great work for us with utmost diligence and promptness. Overall, our experience has been great and therefore, we would recommend their services to other hotels.”
V. Balasubramani, General Manager Kluney Manor Resort