Growth creates new opportunities for hotel groups, but it also introduces new operational challenges. Every additional property and OTA increases the complexity of managing rates, inventory, and reservations, making manual distribution increasingly difficult to sustain.
Rainwood Hotels, one of India’s growing hotel groups, faced the same challenge as it expanded across multiple properties and booking channels. To simplify OTA management and strengthen its distribution strategy, the group partnered with AxisRooms in 2018. Since then, it has connected all 12 properties to 17 OTAs, resulting in a 50% increase in OTA sales and a 55% increase in OTA revenue in 2025 compared with 2024.
In this customer success story, you’ll discover how Rainwood Hotels streamlined distribution and achieved measurable business growth with AxisRooms.
Why Expanding Across OTAs Isn’t Enough to Grow Hotel Revenue
Expanding across multiple online travel agencies (OTAs) is an effective way for hotels to increase their reach and generate more bookings. Each additional booking channel creates new opportunities to generate reservations and strengthen a hotel’s online presence.
However, growing distribution also increases operational complexity. As hotel portfolios and distribution channels expand, hotels must ensure that room rates, availability, and inventory remain consistent across every booking channel. Even small inconsistencies can affect the guest booking experience and make distribution more difficult to manage.
Sustainable revenue growth comes from more than simply being present on multiple OTAs. It depends on managing distribution efficiently, keeping inventory synchronised, and ensuring every channel reflects accurate rates and availability.
The Online Distribution Challenges Rainwood Hotels Needed to Overcome
As Rainwood Hotels expanded across more booking channels, managing its distribution strategy became increasingly complex. The growing portfolio required a more efficient way to maintain inventory accuracy, improve OTA performance, and reduce the operational burden of manual distribution management.
1. Manual OTA Updates
Updating rates and availability across multiple OTAs required considerable manual effort. As more booking channels were added, the process became increasingly difficult to manage efficiently.
2. Inconsistent Rate and Inventory Management
Maintaining consistent pricing and inventory across multiple booking channels became challenging. Without synchronized updates, ensuring accurate pricing and real-time availability across every OTA required constant monitoring.
3. Limited Online Visibility
Although Rainwood Hotels had an online presence, its distribution strategy limited the ability to maximise visibility across OTAs and attract more potential guests.
4. Difficulty Increasing Online Bookings
The hotel faced challenges in consistently growing bookings through online travel agencies, making it difficult to unlock the full revenue potential of its OTA distribution.
5. Time-Consuming and Error-Prone Distribution Processes
Managing online distribution involved repetitive administrative work, increasing the team’s operational workload and reducing the time available to focus on strategic, revenue-generating activities.
6. Overbookings and Guest Dissatisfaction
Inventory mismatches across booking channels increased the risk of overbookings, affecting the guest experience and creating additional operational challenges for the hotel.
How AxisRooms Helped Rainwood Hotels Streamline Online Distribution
To address these challenges, Rainwood Hotels partnered with AxisRooms in 2018 to implement their Channel Manager. This was integrated with its Property Management System (PMS) to streamline online distribution across their portfolio. The solution centralized OTA management, synchronized rates and inventory in real time, automated reservation updates, and provided a single platform to manage bookings across multiple online travel agencies.
Connected OTA Management Across 17 Booking Channels
AxisRooms connected all 12 Rainwood Hotels properties to 17 online travel agencies through a single platform. This enabled the team to manage distribution from one dashboard instead of updating each OTA individually.
Real-Time Inventory and Rate Synchronisation
Inventory and room rates were synchronised in real time across every connected channel. Updates made within AxisRooms were reflected instantly across OTAs, helping maintain consistent pricing and accurate availability.
Improved OTA Distribution and Online Visibility
With a connected distribution strategy, Rainwood Hotels strengthened its visibility across online travel agencies while ensuring reliable availability and competitive pricing across every channel.
Seamless PMS Integration
AxisRooms integrated with the hotel’s Property Management System (PMS), enabling reservation data to flow automatically between systems and reducing manual intervention in day-to-day operations.
Centralized Distribution Management
By bringing OTA connectivity, inventory management, and reservation updates onto a single platform, AxisRooms simplified online distribution across the entire portfolio, allowing the team to manage operations more efficiently as the business continued to grow.
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With distribution workflows streamlined and every connected OTA updated automatically, Rainwood Hotels reduced manual effort, maintained pricing consistency, and expanded its online reach more efficiently through the AxisRooms Channel Manager. The result was stronger OTA performance, improved operational efficiency, and measurable revenue growth across its portfolio.
| Metric | Result |
| OTA Sales | 50% Increase |
| OTA Revenue | 55% Increase |
| Properties Connected | 12 |
| Connected OTAs | 17 |
| Rate & Availability Parity | Achieved |
| Overbookings | Eliminated |
“As we added new properties and connected with new OTAs, we began looking for a channel manager to ensure real-time, automated distribution of rates and availability. We opted for AxisRooms in 2018, and since then, we have been driving our OTA sales with consistent year-over-year growth.” — Charan Kumar, Revenue Manager
Conclusion
Rainwood Hotels’ success demonstrates that effective hotel distribution is about more than listing rooms across multiple OTAs. When rates, inventory, and reservations are managed through a connected Channel Manager, hotels can reduce manual work, maintain distribution accuracy, increase online visibility, and achieve measurable business growth.
As hotel portfolios expand in India, managing distribution manually becomes increasingly difficult. AxisRooms helps hotels simplify this complexity by bringing OTA connectivity, inventory management, reservations, and revenue tools into one connected platform. The outcome is improved operational control, reduced errors, and increased time to focus on driving bookings and revenue.
Book a free demo today to see how AxisRooms can help your hotel streamline distribution and drive sustainable revenue growth.
