Client name: Rainwood Hotels
Number of properties: 12
Association with AxisRooms: 2018
Solutions offered: Channel Manager
Rainwood Hotels generates 50% more sales via OTAs with AxisRooms channel manager
About the client
Rainwood Hotels has emerged as a multi‑location hospitality brand redefining Kerala’s resort landscape. By combining affordability with curated luxury experiences, the group manages 12 properties in Kerala (Thekkaddy, Munnar, Idukki, Alappuzha) and Tamil Nadu (Masinagudi). The group has built a reputation for top-notch service and memorable guest experiences, and it enjoys positive guest reviews and ratings on several online hotel booking platforms.
Challenges
For a chain brand like Rainwood Hotels that runs 12 boutique properties, selling more via OTAs is critical, as they account for about 90% of our bookings. Without the right tool, they faced several challenges.
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- Rates and inventory had to be updated manually across multiple OTAs.
- The process was time‑consuming and error-prone.
- Rates and availability often went out of sync, causing parity issues.
- At times, these mismatches led to overbookings and guest dissatisfaction.
- Ultimately, they couldn’t sell more via OTAs.
Solutions
To address these challenges, Rainwood Hotels adopted AxisRooms’ Channel Manager, a solution built to simplify and strengthen OTA distribution.
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- Connected all 12 properties to 17 OTAs.
- Integrated the channel manager with the group’s existing Hotel PMS.
“As we added new properties and connected with new OTAs, we began looking for a channel manager to ensure real-time, automated distribution of rates and availability. We opted for AxisRooms in 2018, and since then, we have been driving our OTA sales with consistent year-over-year growth.”
– Charan Kumar, Revenue Manager.
Benefits
By implementing AxisRooms’ Channel Manager, Rainwood Hotels transformed the way it managed OTA distribution. What was once a manual, error‑prone process became streamlined and automated. This shift not only resolved operational inefficiencies but also led to measurable business benefits.
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- Real-time update of rates and inventories across all 17 connected OTAs, thanks to AxisRooms’ stable connectivity
- Ensured rate/availability parity on all OTAs, eliminating overbookings.
- Strong OTA visibility, optimized content, and competitive pricing.
- OTA sales grew by about 50% in 2025 vs 2024.
- Revenue from OTA sales surged by about 55% in 2025 vs 2024.
“We are expanding our portfolio count. AxisRooms does an excellent job of quickly onboarding our new properties. Integration with our PMS and OTAs is swift, enabling us to start selling from day one.”
– Charan Kumar, Revenue Manager.
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Testimonials
“Our association with AxisRooms has been quite beneficial for us. With their channel manager, we have been able to sell more via online sales channels and witnessed a tremendous increase in our occupancy rate. Their revenue management service has improved our ARR and overall revenues in the last three years.”
Prasanth, Director of OperationsShelter Beach Resorts