Client name: Abad Hotels and Resorts
Number of properties: 14
Property type: Leisure
Association with AxisRooms: Since 2012
Solutions offered: Channel Manager
Case Study
Abad Hotels, India
Abad Hotels and Resorts in India sees about 14% spike in its OTA sales revenue with AxisRooms
About the client
Abad Hotels and Resorts manages 14 resorts across scenic destinations in Kerala, including Munnar, Wayanad, Thekkady, Kovalam, Kumarakom, etc. The group’s properties leverage Kerala’s abundant natural beauty and ecological diversity to offer guests memorable stays. Over the years, it has earned its patrons’ trust and garnered positive reviews on almost all leading and popular hotel booking platforms.
Challenges
The group was looking for ways to sell more rooms via Online Travel Agencies (OTAs). However, without a Channel Manager, the management had to deal with some of the challenges mentioned below.
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- Manually updating rates and availabilities across seven OTAs was a time-consuming and error-prone task, leading to the loss of business opportunities
- Couldn’t push rates and availabilities on all seven connected OTAs in real-time
- Failed to maintain pricing and availability parity across OTAs, leading to overbookings and unhappy guests
- Struggled to improve online visibility, couldn’t reach out to a wider market and audience
- Couldn’t sell more rooms via OTA to drive revenue
Solutions
After evaluating a few solutions, Abad Hotels and Resorts’ management decided to opt for AxisRooms Channel Manager in 2012. This is how our team assisted the group with efficient online distribution.
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- Established a seamless two-way integration between our channel manager and their existing PMS
- Assisted the group in listing all 14 properties on 7+ OTAs of their choice
- Offered them training and technical know-how to help them make the most of their investment in our solution
“As a contemporary and growing hotel group, selling more on leading OTAs has always been our #1 priority. That’s why we wanted the best Channel Manager to ensure efficient and real-time distribution. It led us to adopt AxisRooms in 2012 given its stable connectivity with leading OTAs. Since then, over the last decade, we can say that we have grown together.”
– Manzoor A R, Corporate Manager – Sales & Marketing Abad Hotels and Resorts
Benefits
Abad Hotels and Resorts has been experiencing several business benefits after implementing AxisRooms Channel Manager with improved and real-time OTA distribution capabilities.
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- 80% time saved daily with auto-update of rates and availabilities on OTAs
- Eliminated overbookings, thanks to real-time update of rate/availability parity across OTAs
- Significantly enhanced online visibility and market reach
- Witnessed about a 10% increase in room nights sold via OTAs in 2023 vs. 2022
- Saw around 14% boost in OTA sales revenue in 2023 vs 2022
“AxisRooms support is excellent. Be it implementing the channel manager at a new property or listing them on OTAs, we just ask them, and they get it done for us. Precisely speaking, AxisRooms understands what a hotel needs to sell more via OTAs.”
– Manzoor A R, Corporate Manager – Sales & Marketing Abad Hotels and Resorts
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Testimonials
“Our association with AxisRooms has been quite beneficial for us. With their channel manager, we have been able to sell more via online sales channels and witnessed a tremendous increase in our occupancy rate. Their revenue management service has improved our ARR and overall revenues in the last three years.”
Prasanth, Director of OperationsShelter Beach Resorts