Jayam Hotel, Tamil Nadu

Jayam Hotels is known for providing modern and memorable accommodation on a budget. It has garnered excellent reviews and ratings on all leading hotel booking sites.

The property could not ensure efficient online distribution and rate management without the right solution. Here are a few challenges that restricted their growth potential. 

• • It was connected with only one OTA, leading to fewer room sales
  • Zero direct booking via its website 
  • Less occupancy 
  • No online visibility 
  • It couldn’t change rates dynamically based on occupancy

Jayam Hotel wanted to eliminate the above-mentioned operational challenges with the right solution. AxisRooms was a natural choice, given its position as a trusted distribution technology partner in the market. They opted for AxisRooms’ Revenue Management as Service. 

Our Revenue Management Consultant worked closely with the Jayam Hotel’s team and implemented the following: 

• • Connected the property with 12 online sales channels, including OTAs 
  • Integrated a booking engine with its website for more direct sales
  • Implemented a Channel Manager for real-time distribution across OTAs
  • Ensured content hygiene on all online sales channels with attractive descriptions and images
  • Introduced occupancy-based dynamic pricing

With AxisRooms’ Revenue Management as Service, Jayam Hotel has seen many benefits, including:

• • About 29% boost in online bookings via OTAs and brand website
  • Around 42% increase in its occupancy
  • And a  2X rise in its revenue

“If you want to increase your hotel’s revenue with competent distribution and rate management capabilities, AxisRooms’ Revenue Management as Service is a must-have solution. Their support is excellent.” 

– Tamil, General Manager Jayam Hotel