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Hotel Willow Banks, Shimla

Home Case StudiesHotel Willow Banks, Shimla

Case Study

Hotel Willow Banks, India

Hotel Willow Banks sees a 3X spike in its revenues with AxisRooms.

Hotel name: Hotel Willow Banks, Shimla
Property type: Leisure
Number of rooms: 45
Association with AxisRooms: Since 2019

About the client

Spread over three acres of land in Shimla, Hotel Willow Banks’ legacy dates back to 1871. This beautiful property has received ‘Certificate of Excellence’ from Tripadvisor. It is also home to two top-rated restaurants in Shimla.

Challenges

Hotel Willow Banks had to deal with several challenges around pricing and distribution.

    • Couldn’t change rates based on occupancy and demand
    • Inefficient online distribution across OTA/metasearch engines, leading to less sales
    • No visibility around the occupancy forecast
    • Low online visibility

Solutions

Hotel Willow Banks wanted a trusted technology partner to streamline its distribution and pricing process and chose to work with AxisRooms, given its proven track record of helping several other hotels.

    • Implemented Revenue Management as a service
    • Introduced dynamic pricing
    • Offered channel manager for better OTA distribution

Benefits

With AxisRooms managing online distribution and revenue, Hotel Willow Banks has witnessed many business benefits.

    • About 2X increase in online sales
    • Nearly 5X boost in occupancy
    • Around 18% growth in ARR
    • A 3X rise in revenues

“AxisRooms’ Revenue Management as Service is a must-have solution if you want to sell more rooms at the right rates to improve occupancy and witness increased revenues. Their team is highly skilled at this job.”

– Megha kocher, Owner Hotel Willow Banks

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Testimonials

“We have had a smooth ride for 3 years with AxisRooms’ Channel Management services, with zero discrepancies in online bookings. Likewise, their Revenue Management service has done some great work for us with utmost diligence and promptness. Overall, our experience has been great and therefore, we would recommend their services to other hotels.”

V. Balasubramani, General Manager Kluney Manor Resort

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