The Postcard Hotel, India

With a curated collection of 9 exquisite luxury accommodations, The Postcard Hotel offers intimate luxury getaways in scenic destinations across India, Sri Lanka and Bhutan. The group’s each hotel is meticulously designed to evoke the charm of traditional holidays, with a focus on sustainability and locally sourced cuisine. Some of its properties have been recognised as “India’s leading design hotel” and “India’s best wellness retreat” by World Travel Awards. The group is all set to expand rapidly by adding a few more properties.

• • For a brand like The Postcard Hotel that operates 9 properties and cater to the leisure travelers, working with OTAs to boost online visibility, attract more guests and sell more was the priority #1. But they couldn’t accomplish it manually. Here are challenges they faced. 
    • Manually updating rates and availabilities on 13 OTAs resulted in time wastage and errors, causing missed business prospects.
    • Inability to synchronize rates and availabilities instantly across all seven connected OTAs.
    • Difficulty in ensuring consistent pricing and availability across platforms, resulting in overbookings and guest dissatisfaction.
    • Couldn’t reach a wider market audience due to restricted online visibility
    • Limited ability to maximise room sales via OTAs to boost revenue.

    “Like any other hospitality brand, we, too, wanted to sell more via OTAs. However, it took a lot of work for us to manage multiple OTAs manually. It led us to look for a solution that could automate the whole process in real-time. We adopted AxisRooms Channel Manager in 2018. It was our best decision to boost our operational capabilities.”

  • – Amandeep Singh, Manager – Reservation & Revenue, The Postcard Hotel

The Postcard Hotel selected AxisRooms Channel Manager in 2018 for its proven ability to enhance real-time OTA distribution and boost sales. With a proven track record, AxisRooms has consistently delivered results for large hotel chains, streamlining distribution and maximising revenue through efficient management of rates, availabilities, and distribution across multiple OTAs.

• • Established a seamless, two-way integration between our channel manager and their Hotel PMS setup.
  • Connected their 9 properties with 13 OTAs.
  • Provided comprehensive training and technical expertise to use the solution to the full extent to drive sales and revenue.

“AxisRooms Channel Manager enables us to achieve nearly 90% time savings daily by instantly synchronizing rates and inventories across all 13 online distribution channels (OTAs) for our nine properties. It allows our team to focus more on providing excellent service to our guests.”   

–  Amandeep Singh, Manager – Reservation & Revenue, The Postcard Hotel

Following the implementation of AxisRooms Channel Manager in 2018, The Postcard Hotel has witnessed a notable surge in several areas in its business, marked by enhanced and real-time OTA distribution capabilities. This strategic move has ushered in a new era of efficiency and effectiveness, propelling the group towards greater success in the hospitality landscape.

• • Successfully eradicated overbookings by ensuring real-time synchronization of rates and availability parity across all OTAs.
  • Eliminated overbooking hassles and guest dissatisfaction. 
  • Markedly improved online visibility and expanded market reach.
  • Experienced a 12% increase in room nights sold via OTAs in 2023 vs. 2022.
  • Witnessed a 15% boost in revenue from OTA sales in 2023 vs. 2022. 

“AxisRooms Channel Manager has been maintaining consistent rates and inventory across various online sales platforms. It has significantly boosted our brand’s online presence and expanded our market reach, leading to an approximate 12% increase in room nights sold and about 15% spike in revenue in 2023 compared to 2022.”

 –  Amandeep Singh, Manager – Reservation & Revenue, The Postcard Hotel