Recently, the world went through a phase, a phenomenon called revenge travel. It is a concept developed in the wake of Covid-19, where people escaped their day-to-day life, from the frets and closed spaces of cities, to touristy places. With the decline of Covid second wave, thousands of tourists ditched their mundane lives and flocked […]

The pandemic has changed the world in more ways than one. While we reluctantly accept where it has brought us, we must realize that there is work to be done – to cope, to thrive, and to flourish. Hotel accommodations around the world are doing their best to address the growing concerns and meet the […]

Every hotelier aims to attract more guests, sell more rooms, increase occupancy and profitability. When we talk about attracting the right hotel customer, as a hotelier, you first need to know who they are and what value they add to your overall business. Once you identify your hotel’s right guest segment, the next course of […]

According to Interbrand, a brand can be defined as “the sum of all expressions” by which an entity, say, a person, or a company wants to be recognized. The phrase “sum of all expressions” is key here, as this is where the secret of branding lies. Branding is all about expressing who you are as […]

The answer is – an unequivocal YES, as hotel revenue management is not an easy task therefore automation in revenue management is the need of the hour. Whether it is a small independent hotel, chain hotel, resort, or any hospitality property irrespective of star ratings and locations, revenue managers face many challenges while configuring and […]

For hotels, Online Travel Agents (OTAs) are one of the key distribution channels to market and sell their rooms. These third-party service providers sell your hotel rooms to their end-users. OTAs can help hoteliers sell more rooms to drive revenue growth with their deep reach across regions combined with a top-notch marketing strategy. This "all [...]

The travel and tourism industry has seen a major revolution with the advent of the internet as the primary source of information and action for customers. Earlier, people would call up hotels and make bookings personally or just drive to the destination and look for a suitable stay option. Now, that can be avoided with [...]

Being a part of the guest-facing industry, we understand that your offerings should suit your guests. This means you will have to evolve when their travel and hotel booking pattern changes. Now talking about changes in today's guests' hotel reservation pattern – have you noticed that last-minute online hotel booking is slowly catching up? No? [...]

According to a report, about 2% of visitors on a hotel website confirm their hotel reservation via online booking. Given that rate of success, travel agents online own the lion’s share in hotel bookings and charge a significant commission for the same from the hotel owners. A way out of this fix is implementing an [...]

The global hospitality business is still bearing the brunt of COVID-19. Hotel business across countries is in shambles. However, experts believe that the hospitality business will be the first to bounce back as soon as normalcy is restored. Why? People are eagerly waiting to travel after staying indoors for months together. And the moment travel resumes, [...]