The main source of revenue for hotels is room rate. An average hotel makes about 68% of its revenue through reservations. There are both online and offline ways of booking a hotel room. For example, offline booking methods include telephonic reservations, direct walk-ins, etc. While online booking methods include employing the use of Online Travel […]

Travel gurus expect that by 2023 approximately 700 million people will be making their hotel bookings online. Newer technology and greater accessibility are making online bookings the go-to method for hotel reservations.  From a hotelier’s point of view- the availability of numerous online travel agents (OTAs) makes hotel distribution management confusing. Investing in a good […]

Online bookings are today a big part of any hotel revenues. Various studies peg this figure at anywhere between 57% to 65% of the overall bookings. Investing in an online presence can thus make a big difference to your hotel’s top line growth. In this article, we will take you through a step by step […]

What is Tripconnect Instant Booking? TripConnect Instant booking allows the independent hotels acquiring bookings via TripAdvisor website. The updated rates and availability are displayed on your tripadvisor hotel listing and there is option called “Book on Tripadvisor” that allows visitor to book a room in your hotel. What is costing model for the Instant booking […]

Strong focus on digital transformation. Most travel companies must recognize the importance of having digital at the core of their business in order to meet the needs of technology and social-savvy travelers and tourists. The Importance of customer experience and blending the physical and digital. While the growth of the traveler or guest base is the top […]

  The Influence Marketing is a marketing technique that consists of identifying opinion leaders that can help a brand to connect more naturally and spontaneously with your target audience. The actors are often influential bloggers, the stars and travel enthusiasts who share their experiences on a blog and social networks. They are internet users who […]

  First, we must establish a clear idea about: What do we achieve? For this it is essential to set goals and objectives. The main goal is probably to get more bookings and increase business, but a more specific goal will allow you to create more meaningful content. You must define the purpose of the […]

Understanding your customers – Hotels will need to collect more data in the reservations they receive, it is very important to know who has booked your double room. Double rooms are very tricky, if it is a couple and after check in if room has twin beds or business team / office colleagues staying in […]

  Hotel marketers, enjoy the rest of 2015 to update yourself and start 2016 with a tiny marketing plan for your hotel. Adaptation to the current digital marketing revolution is the key for getting at least in the same level of your competitors, and that situation has never been more critical. Watch these 4 main […]