Do you want to become a top hotel marketer and stay ahead of competitors in the hospitality industry? Well, hotel marketing covers a wide range of ideas, activities, and techniques.  Surely you want to excel in optimizing the profitability of your hotel business and attracting as many visitors as possible. In that case, you must […]

Peak season in the hotel industry is the happiest time for any hotelier. Why? Because it’s the time to capture the biggest part of your revenue for the entire year, right? Depending on the area, popularity, and other factors, peak season can vary for hotels at different locations. Still, everyone wants to make the most […]

Do you want to gain free booking links from Google? Do you want to boost your direct hotel bookings? Are you using metasearch campaigns to attract your target audience towards your hotel brand?  Well, if you are still not aware of the news, Google recently announced that it would allow all the hoteliers and the […]

Social media marketing in the hotel industry is an effective technique for hoteliers to connect with potential visitors, increase reservations and revenue, and boost the visibility of their hotel or property. For quite a while now, have you felt that your hotel’s visibility is being affected?  It could be frustrating and disappointing when you have […]

The post-pandemic era holds “good time” for the travel and hospitality industry. Trends suggest that the online travel market will touch 833 billion dollars in 2025 – nearly a 93% growth from 432 billion dollars in 2020. As a platform, online hotel booking will also see a rise as reports indicate that around 700 million […]

For hotels, Online Travel Agents (OTAs) are one of the key distribution channels to market and sell their rooms. These third-party service providers sell your hotel rooms to their end-users. OTAs can help hoteliers sell more rooms to drive revenue growth with their deep reach across regions combined with a top-notch marketing strategy. This "all [...]

The travel and tourism industry has seen a major revolution with the advent of the internet as the primary source of information and action for customers. Earlier, people would call up hotels and make bookings personally or just drive to the destination and look for a suitable stay option. Now, that can be avoided with [...]

Being a part of the guest-facing industry, we understand that your offerings should suit your guests. This means you will have to evolve when their travel and hotel booking pattern changes. Now talking about changes in today's guests' hotel reservation pattern – have you noticed that last-minute online hotel booking is slowly catching up? No? [...]

According to a report, about 2% of visitors on a hotel website confirm their hotel reservation via online booking. Given that rate of success, travel agents online own the lion’s share in hotel bookings and charge a significant commission for the same from the hotel owners. A way out of this fix is implementing an [...]

The global hospitality business is still bearing the brunt of COVID-19. Hotel business across countries is in shambles. However, experts believe that the hospitality business will be the first to bounce back as soon as normalcy is restored. Why? People are eagerly waiting to travel after staying indoors for months together. And the moment travel resumes, [...]