Affiliate Marketing: How Can Hotels Explore This to Their Advantage?
Did you know that you can achieve more direct sales, increase revenue, and boost your online presence with hotel affiliate marketing?
Affiliate marketing programs are one of the most efficient ways to attract new visitors to your website.
And while creating affiliate marketing programs is time-consuming, it is well worth the time and effort.
This marketing strategy is relatively hands-off once it is in effect.
Let’s go to the details of how it works in the hospitality industry and how it can benefit you.
What Is Affiliate Marketing in Hospitality Industry?
Hotel affiliate marketing is a strategy through which an affiliate earns a commission for marketing and promoting the products or services of a hotel business.
The affiliate simply finds a product or service they like, then promotes it, and earns a percentage of the profits from each sale made by the company. The sales can be monitored through affiliate links from one website to another.
Many people tend to associate this phrase with easy and effective passive income. Mainly social media bloggers and influencers benefit a lot from affiliate marketing programs; however, hotel businesses can benefit from it too.
Overall, this strategy entails receiving a portion of profits for a hotel business that promotes and sells its products and services.
How Do Affiliate Marketing Programs Work?
Hotel affiliate marketing is no magic or rocket science!
When you establish affiliate marketing programs for your hotel, several social media travel bloggers and influencers will sign up as affiliates. You must grant them access to the online dashboard from which they can generate affiliate marketing links.
These affiliate marketing links will then be published on social media pages and stories, blogs, and websites by travel bloggers, influencers, and other website owners. When someone clicks on these links to book a hotel reservation, the hotel owner pays a commission to the qualified affiliate marketer.
Typically, the sum of money the hotelier will pay as a commission to an affiliate marketer fluctuates; however, the base price determines it.
The advantage of affiliate marketing for the hospitality industry are significant, and it opens up multiple marketing channels as well.
They are free of charge to the hotel. Additionally, you will only be obligated to pay once a reservation has been confirmed and you have received payment for a visitor’s stay.
Advantages of Affiliate Marketing in the Hotel Industry
Hotel affiliate marketing has achieved a pinnacle with the rise of several major social media platforms. To begin with, there are various benefits to using affiliate marketing in the hotel industry.
Here are a few of them:
Increases Your Hotel’s Occupancy Rate
When you operate as an advertiser, the affiliate publisher will include links to your booking platforms on their social media platforms or website.
This can significantly increase your room reservations and, as a result, your occupancy rate. Because of the profit-sharing practice, it is a favorable situation for both you and the affiliate.
And the cherry on top?
This marketing strategy is a great advantage of affiliate marketing, and it functions 24 hours a day, seven days a week, without requiring much effort.
Affiliate marketing is essentially a performance-based strategy. This means you only have to reward the affiliate once the target has been achieved. For instance, when a successful reservation is made and payment is received from the customer.
There are two significant advantages that hoteliers can gain here. The first is that you must pay for performance, resulting in a higher ROI. Furthermore, there is a great likelihood of achieving results.
The affiliate earns when they achieve the goal; this keeps them motivated and committed, and the majority of the time, the target is fulfilled.
Therefore, you have the freedom to pursue any goal. It might be a sales figure or a large number of visitors to your hotel’s website. When the agreed-upon target is met, only then do you have to reward the affiliate.
Create an Influx of Traffic
Collaborating with affiliates and introducing them to your affiliate marketing programs will result in a significant increase in traffic to your website. The more websites that refer to your hotel website, the more traffic you will receive. It also impacts your organic traffic, and your website’s rank improves too.
Now suppose it was agreed that in order to receive a commission, an affiliate must bring a confirmed reservation; the affiliate sends someone to your website, but the potential customer does not book with you. You do not have to pay the affiliate in this scenario, but you still get a visitor on your website. There can be several such situations where, regardless of whether or not the goal was met, at least an effort was made. This helps to increase traffic to your website. Some seasoned affiliates have a large client base that you can use to boost your monthly visitors.
Affiliate Marketing Is Quite Easy to Track
One of the best parts about hotel affiliate marketing is that you can easily track it and figure out which affiliates are profitable and which are not.
Some key performance indicators (KPIs) can provide a quantitative overview of how your affiliate partners are performing. This might assist you in determining what changes you need to implement.
Some of these KPIs include:
Click-Through Rate: It denotes the percentage of clicks on a specific ad campaign. If the percentage is significantly high, it means that things are going well for you.
Cost Per Click: It refers to the cost of a single click. For instance, if you pay 1000 bucks to an affiliate for ten clicks, then the cost per click is 100 bucks.
Cost Per Sale: It is literally the cost per sale. It is the total money paid for each successful sale or conversion.
Boosts Brand Reputation
Famous individuals who are in the affiliate marketing industry have legions of fans. Their single tweet or Instagram post can create a huge impact on their audiences.
Affiliate Marketers generate buzz for your hotel by writing captivating blogs, publishing engaging social media posts, and doing a variety of other activities. The direct impact can be an increase in traffic on your website, more followers, and subscriptions on your social media handles.
Aside from the obvious and immediate gains, there will be long-term outcomes too. This will contribute to increased sales. Take, for instance, a social media influencer. This individual has the ability to influence the purchasing decisions of a broad segment of the population and is also well-positioned to gain from affiliate marketing campaigns.
They already have a huge fan base, so it is convenient for them to lead potential customers to your website via posts on social media, blogs, and other engagement activities with their followers. Influencers can then receive a portion of the income generated by a confirmed sale.
Learning about these benefits must certainly give you an idea that it’s time for you to expand your marketing strategies with good old affiliate marketing.
Are you wondering where to begin?
No worries! We are always pleased to show the way.
Time to Jump on the Affiliate Marketing Wagon
You can, of course, begin by creating your marketing campaigns. You can rope in travel bloggers and social media influencers to drive in more traffic on your website and make more direct sales.
But simultaneously, you can generate more income by becoming an affiliate too!
We introduce you to AxisRooms Partner Program.
We have supported and benefited thousands of hoteliers in succeeding in the hospitality industry, and we have designed AxisRooms Partner Programs to:
- Make it possible for you to grow stronger by leveraging our services and network
- Help you meet your hotel partners’ expectations with best-in-class technological solutions and dedicated assistance
- Allow you to gain more experience by joining our community
As an AxisRooms trusted partner, you can gain access to cutting-edge technology, expertise, and benefits while providing a premier global guest acquisition platform to your clients and network.
Partner with us today to begin a rewarding and successful collaboration!
This article was originally published on partner sites.