According to Interbrand, a brand can be defined as “the sum of all expressions” by which an entity, say, a person, or a company wants to be recognized. The phrase “sum of all expressions” is key here, as this is where the secret of branding lies. Branding is all about expressing who you are as […]

The global hospitality business is still bearing the brunt of COVID-19. Hotel business across countries is in shambles. However, experts believe that the hospitality business will be the first to bounce back as soon as normalcy is restored. Why? People are eagerly waiting to travel after staying indoors for months together. And the moment travel resumes, [...]