The crowd of hotels, bars and pubs is increasing every year. And that puts up competitive stress for start-up hoteliers. It is because the already-established hoteliers in the hospitality sector have a strong customer base. And it will be difficult for beginners to do business around them without any impactful hotel marketing strategy.  It is […]

Do you want to become a top hotel marketer and stay ahead of competitors in the hospitality industry? Well, hotel marketing covers a wide range of ideas, activities, and techniques.  Surely you want to excel in optimizing the profitability of your hotel business and attracting as many visitors as possible. In that case, you must […]

According to Interbrand, a brand can be defined as “the sum of all expressions” by which an entity, say, a person, or a company wants to be recognized. The phrase “sum of all expressions” is key here, as this is where the secret of branding lies. Branding is all about expressing who you are as […]

The global hospitality business is still bearing the brunt of COVID-19. Hotel business across countries is in shambles. However, experts believe that the hospitality business will be the first to bounce back as soon as normalcy is restored. Why? People are eagerly waiting to travel after staying indoors for months together. And the moment travel resumes, [...]