Want to get your hands on profitability and success for small hotel business? Being a service provider in the hospitality industry is undoubtedly rewarding, but not without its many challenges. For one thing, running a small hotel business, let alone keeping it successful and profitable, is a constant effort.  The way to succeed in the […]

Do you want to become a top hotel marketer and stay ahead of competitors in the hospitality industry? Well, hotel marketing covers a wide range of ideas, activities, and techniques.  Surely you want to excel in optimizing the profitability of your hotel business and attracting as many visitors as possible. In that case, you must […]

According to Interbrand, a brand can be defined as “the sum of all expressions” by which an entity, say, a person, or a company wants to be recognized. The phrase “sum of all expressions” is key here, as this is where the secret of branding lies. Branding is all about expressing who you are as […]