Online reviews are so important for every business, mostly for the hospitality industry.  An online review is as important as a personal recommendation. As we are in digital generation, for nearly 9 in 10 customers reads online reviews.

Ultimately,  online reviews increases the sales and revenue. Research shows that 78% of customers use online reviews to compare hotels before placing a reservation. Scroll down to check some online review site.

Why online review matter for local SEO

Google My Business

We all know that maximum number of people depend on Google for the information. It has been a trusted site however being a customer trusted site, it also helps us to increase the SEO. Social media buttons will make the website look more stylish.

Why should we use Google My Business?

It’s free of cost, besides that it display upto 5 reviews. Can avoid duplicate reviews as it will be loaded on the website through simple javascript code. Shows real time reviews. In addition, Google allows hotels to easily flag a review from someone who doesn’t have a verified stay.

If you are looking out to get more features, upgrade with Google Reviews Business. Let’s get to know the benefits:

1. G+ reviews can be shown as testimonials.
2. “Write a review” button is available directly on your website.
3. Pagination and Sorting can be done.
4. Priority support.
5. Trim long reviews with “read more” link.

Facebook

One of the fast growing platform for online reviews. It’s review volume at a pace 4 times faster than other online review sites. You can download the free plug in from Rich Plugins.

Tripadvisor

It has reached over 350 million reviews. World travel market research has shown that, 27% of travelers voted as their most trusted site.

Yelp

Moreover, it provides Google Map facility. Quick implementation and setup. Allows you to show upto 3 reviews.