Expanding to more online travel agencies (OTAs) is one of the fastest ways for hotels to increase visibility and attract bookings. But as the number of booking channels grows, so does the complexity of managing rates, availability, and inventory. Without the right technology, hotels often spend more time maintaining distribution than maximising revenue.

Regal Réseau Hotel & Spa, a luxury boutique hotel in Negombo, Sri Lanka, faced the same challenge as it expanded its online distribution. To simplify operations and better manage its growing OTA presence, the hotel partnered with AxisRooms in 2019. Over the past seven years, that partnership has helped Regal Réseau streamline operations, strengthen connectivity with key OTAs, and achieve measurable business outcomes, including a 48% increase in OTA sales and a 47% increase in overall revenue.

In this article, we’ll explore how AxisRooms helped Regal Réseau Hotel & Spa overcome its distribution challenges and attain measurable results.

Why More OTAs Don’t Always Mean More Hotel Bookings

Listing a hotel on multiple online travel agencies (OTAs) can significantly expand its online reach, but simply appearing on more booking platforms doesn’t guarantee more reservations. As hotels add new sales channels, keeping pricing, room status, and inventory synchronised across every platform becomes increasingly difficult without a connected system.

Instead of driving growth, disconnected distribution processes can consume valuable staff time and create operational inefficiencies. Manual updates, fragmented inventory management, and inconsistent channel connectivity can all reduce a hotel’s ability to convert greater visibility into stronger booking performance.

For hotels looking to scale online sales, the real challenge isn’t adding more OTAs; it’s managing them efficiently.

The Distribution Challenges Regal Réseau Needed to Overcome

As Regal Réseau Hotel & Spa expanded its online distribution, managing multiple booking channels became increasingly complex. To build a more efficient online sales strategy, the hotel needed to overcome three operational challenges.

Manual Rate and Availability Updates

Updating rates and room availability across multiple OTAs required significant manual effort and left little room for error. Delays in synchronising inventory increased the risk of rate parity issues and overbookings, making it harder to maintain accurate availability across every booking channel.

Limited Visibility Across OTAs

Simply being listed on online travel agencies wasn’t enough to maximise bookings. Limited exposure across key OTA partners reduced the hotel’s ability to compete effectively for traveller demand, restricting opportunities to attract more online reservations.

Slower OTA Sales and Revenue Growth

As manual processes became more difficult to manage and OTA visibility remained limited, online sales struggled to reach their full potential. Without a more connected approach to distribution, opportunities to grow OTA bookings and overall revenue were being missed.

How AxisRooms Helped Regal Réseau Improve Distribution and Drive More Revenue

Centralising Distribution

Manually updating rates and availability across multiple OTAs increased the risk of rate parity issues and overbookings while consuming valuable staff time.

With AxisRooms centralised channel management, Regal Réseau could instantly manage rates and inventory from a single platform. Real-time inventory updates ensured that changes were automatically reflected across connected booking channels, reducing manual effort and improving inventory accuracy.

Expanding OTA Reach

Limited visibility across major OTAs was restricting the hotel’s ability to capture more online bookings.

AxisRooms provided reliable connectivity with Booking.com and Agoda allowing Regal Réseau to distribute inventory more efficiently across its key sales channels. With a more connected distribution network, the hotel was better positioned to increase its online reach and attract more bookings.

Connecting the PMS

Managing reservations across disconnected systems often creates unnecessary administrative work and increases the likelihood of operational errors.

AxisRooms two-way PMS integration synchronised reservation and inventory data between the hotel’s Property Management System and connected OTAs. This created a smoother operational workflow, reduced repetitive manual updates, and allowed the team to focus more on delivering exceptional guest experiences.

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47% Revenue Growth Through Smarter Distribution

With a connected distribution strategy in place, Regal Réseau Hotel & Spa saw measurable improvements in both operational efficiency and commercial performance. By automating channel management, maintaining real-time inventory across OTAs, and integrating its PMS with key distribution channels, the hotel was able to strengthen its online presence while significantly reducing manual effort.

“The automation saves us 90% of our daily time, allowing us to attend to guest needs. AxisRooms support is excellent. Their team understands our needs and resolves issues promptly.” — General Manager, Regal Réseau Hotel & Spa.

Conclusion

Regal Réseau Hotel & Spa’s success demonstrates that effective hotel distribution is about more than being present on multiple OTAs. When distribution channels, inventory, and hotel operations are connected through a single platform, hotels can reduce manual work, improve online visibility, and unlock measurable revenue growth.

For hotels in Sri Lanka looking to simplify multi-channel distribution, AxisRooms provides a connected hospitality platform with a Channel Manager, PMS integrations, Booking Engine, Revenue Management Services, OTA integrations, and payment gateway support. By automating distribution and keeping every booking channel in sync, hotels can spend less time managing operations and more time driving bookings and revenue.

Ready to streamline your hotel distribution strategy and grow revenue? Book a free demo today.