Digital Marketing hacks for the modern hotel industry
Currently, hotel industry is one of the most booming industries in the hospitality sector. With the help of digital marketing tools, it has achieved double the ROI than what it used to achieve earlier. The hotels have already started online bookings with the option to book the rooms in advance on the desired dates.
Apart from that, there are various other digital marketing hacks that the modern hotel industry can use to boost the business. So, without any further ado, let us have a look at some of the most efficient digital marketing hacks.
Get your website in order
Your hotel website is undoubtedly an extension of your hotel brand. Therefore, the website should be informative, attractive and easy to navigate. An out-dated website or the one not working properly leaves a poor impact on the guests. This suggests that your hotel does not have amenities the guests are looking for.
Your hotel website should very well represent the experience your guests will have when they arrive. You can include a video tour of the rooms and facilities so that the guests have a good idea about what they are getting into.
Remarketing is the key
Did you know that the abandonment rate for online hotel booking is as high as 75%? Three out of four people get distracted during the booking process and abandon their experience. But this does not mean that you should give up as a marketer. You can even leverage the data gathered from your Invoice software and POS devices as well. To make the most out of your data, ensure that you use the best gst software out there.
Remarketing is important aspect of hotel marketing as the travellers are not only distracted by everyday distractions such as pop-ups, but also due to hundreds of other options they can choose from.
Gather user-generated content
You can gather a huge amount of content by asking your guests to share about your hotel, tag your hotel, or enter contests. This will benefit you as you will get plenty of data to choose from while generating a new email or to add more content to your website.
Your guests will love staying in your hotel knowing that you value their questions and input, and want to interact with them in every possible way.
Correct budget allocation
The marketing budget allocation for hotels is an ever-changing thing. Over the past years, most of the hotels have shifted from offline channels such as print to online marketing platforms. Some of the major online marketing options are Social Media Marketing, Email Marketing, Review Websites, etc.
With so many digital marketing channels, the marketers have to be extremely careful and disciplined with how they allocate budget while moving forward. If you can’t afford large budgets for your hotel marketing, you can consider building owned assets such as customer email databases or blogs that can generate a large and loyal following for you. To use the data from your billing software properly, make that it is built upon robust cloud technology.
There are various factors that heavily impact the marketing development of your hotel business in the hospitality industry, but by following the above marketing hacks, you are definitely in for one hell of a shot.