Do you want to make it in the fast-paced hospitality industry? Do you wish to make extra bookings? Do you want to make your customers happy with your tech-based services? We’ve got your back! 

The key to having a profitable hotel business is to serve as many customers as possible. To attract tourists to book your hotel, you must first give exceptional service and understand the importance of the hotel reservation system.

Everything has become easily accessible, thanks to the internet. In this digital world, booking a hotel stay can now be done from the comfort of your home with a few clicks on your smartphone. 

Meanwhile, the global pandemic forced us to limit physical contact, or at least to prevent it more than ever, forcing individuals to pay more attention to their health and habits. 

You can see how important it is to have a reliable hotel reservation system that can easily organise and control all your bookings when you add them all up. A hotel booking system can also be a good strategy for attracting tourists to your hotel and getting direct bookings.

First, you have to understand the concept of a hotel reservation system. In this blog, we will discuss the characteristics and purpose of a reservation system.

What Is a Reservation System?

A hotel reservation system is a simple software tool that helps hotels take bookings via their website, social media, and other marketing channels.

The main purpose of the hotel reservation system is that it helps you get new bookings without paying commissions to third-party distribution channels. Users can make reservations online at any time and from anywhere.

A hotel booking system is a cloud-based platform that is a quick, easy, and safe software for travellers to book with a great UI and user-friendly dashboard.

Six Main Features of a Solid Hotel Reservation System

You’ll need to work out how you’ll finance your hotel reservation system provider once you’ve started looking for must-have characteristics. The first and most important step is to make a budget and determine how much you can invest in a hotel reservation system to provide a reasonable return on investment. 

• You Can Access 24/7 

Your hotel reservation system is a digital store that is open 24/7 to allow people from all over the world to make a booking. If you can’t accept bookings smoothly at all times, you’ll lose bookings. Increased availability is also required to improve the efficiency of your direct booking system.

• You Can Book Smoothly

Your website visitors want a quick, easy, and efficient booking process. The significance of a simple and easy booking procedure cannot be understated. Choosing dates, choosing a hotel, and completing payment should all be simple and quick processes in the booking process.

• You Can Easily Connect With Other Hotel Management Systems

Your hotel booking system must be effective in terms of room availability, rate choices, and price. That’s why real-time connection with your channel manager, property management system, and revenue management system get the best service.

You didn’t have to think about overbookings, pricing errors, or manually transferring data across systems.

• You Can Handle Your Payments

An online payment option simplifies your booking process for both the hotel and the guest. Travellers now prefer to pay with their credit cards online and receive immediate confirmation of their bookings. This strategy also eliminates the need to charge bookings or check the validity of credit cards manually.

• It Is Mobile-Friendly 

 According to Google statistics, mobile travel inquiries have increased year after year. You don’t want to lose direct bookings due to a website that isn’t mobile-friendly.

Look for a hotel booking system that is mobile-friendly and fast to load. As a result of smartphones, buying habits have shifted. Users currently demand a self-service booking experience regardless of the device they’re using. 

• You Can Add Extra Services and Special Offers

Your website is the best place for your guests to book special deals, use discount codes, and buy extra services like local tours, activities, and more. With a hotel reservation system designed with advertising features in the account, it’s much easier to handle special offers for partners like travel agencies, conference centres, and foreign visitors.

The Importance of Hotel Reservation System in Your Hotel

1. Direct Bookings

It boosts hotel profit margins and minimises guest acquisition costs by selling rooms directly and cutting charges from distribution channels. A booking engine system accelerates the process by converting a hotel’s website into a self-service online store available 24 hours a day, all week. It will provide you with absolute authority over the reservation system and the user experience.

2. Additional Profit

Guests are always looking for ways to make their experience more memorable and relaxed at your hotel and location. Tourism industries rely on in-house services like meals and spa days and third-party services like tours and local attractions to increase profits. These extra services can be added to your website to improve the booking experience and make life easier for your guests.

3. Bookings Using Mobile Search

Customers can use travel metasearch algorithms to check prices from various online travel companies, markets, and even hotel websites. To be competitive in the mobile search, hotels must understand the importance of hotel reservation systems with real-time cost and availability updates.

4. Personalisation

Your site helps you in providing high-quality, personalised service to your guests. By changing room styles, adding unique benefits, or giving exceptional deals, you may customise your hotel’s target market.

You may customise your messages to your target user’s interests, motivate them, and answer frequently asked questions. As health and wellness are such a trendy discussion right now, you might use your website to highlight how your hotel maintains safety protocols due to Covid-19.

5. Reservations According to Your Terms

Your website is your showroom, where customers can browse, be inspired, and make bookings without having to interact with a third-party agent or one of your salespeople. Regarding cancellations, fees, and other in-house policies, your terms and conditions apply. You’ll be able to communicate directly with guests, eliminating the need for an agency.

6. Guest Loyalty

A hotel reservation system is required for a guest loyalty programme to run. Whether you’re starting an advertising plan to attract existing guests or new ones through referrals, using your direct hotel bookings system is the most efficient and profitable approach to handling bookings while assuring a faultless guest experience.

7. Boost Brand Image

For building a successful company in the hospitality sector, developing a distinct company image is essential. Your branding promotes trust and loyalty in the hotel business while also emphasising your hotel’s unique value proposition. 

Here comes the importance of a hotel reservation system that fits your company, and once you’ve found your unique values, your website is the best place to start.

Hotel Reservation System Is a Must-Have for Your Hotel Business

If you dream of expanding your hotel business to get more bookings, this blog is for you! I hope you have got enough information about the main features and importance of a hotel reservation system to start. 

You need a first-rate hotel reservation system today to make this dream a reality. Partner with AxisRooms now to have a unique and customised hotel booking system to boost your brand visibility and customer base from your hotel’s website!

The article was originally published on partner sites.