Hotel Revenue Management is very difficult and detailed process, but there are some key steps to building a revenue management program in a property for the first time and keep it following the best practices to optimize performance. The main basic concept: every single hotel room is perishable and has a shelf life of one […]

1) Find your voice tone: se authentic photos and reach the right niche for your hotel or destination. Focus on providing users with photos that show the real experience offered by the property and the destination surrounding your hotel. 2) Keep Frequency: If you do not have a endless supply of incredible photographs, do not post every day. […]

Strong focus on digital transformation. Most travel companies must recognize the importance of having digital at the core of their business in order to meet the needs of technology and social-savvy travelers and tourists. The Importance of customer experience and blending the physical and digital. While the growth of the traveler or guest base is the top […]

  Find who your buyer Before considering content for the website of your hotel or social media channel, you need to go back to basics and identify who exactly you need and will speak – occasional business guests, travelers for recreation, retirees, families with children, young professionals etc. . You need them to extract this […]

  First, we must establish a clear idea about: What do we achieve? For this it is essential to set goals and objectives. The main goal is probably to get more bookings and increase business, but a more specific goal will allow you to create more meaningful content. You must define the purpose of the […]

  Hotel marketers, enjoy the rest of 2015 to update yourself and start 2016 with a tiny marketing plan for your hotel. Adaptation to the current digital marketing revolution is the key for getting at least in the same level of your competitors, and that situation has never been more critical. Watch these 4 main […]