Google marketing tools
Utilizing Google tools is part to develop a successful business. These tools can help you develop the website, write blogs, post videos, track visitors, create campaigns and many more essential things. Having online presence for hotels of all size is must, but you don’t always have to spend a fortune in doing so. Google has very powerful tools which aren’t very expensive. Utilizing all the tools efficiently can also make a difference between successful & unsuccessful business.
Google My Business
It is important for your hotel to have local SEO which helps your hotel to appear in related search query. Add information about your business, additional information will help search algorithms to rank your page better than your competitors. Provide additional information such as phone number, website and map coordinates. Match the additional information with the information on the landing page of your website.
Google Trends works by analyzing a portion of Google searches to compute how many searches have been done for the terms entered, relative to the total number of searches done on Google over the same time. Analyze search terms as per your hotel required & make changes in your SEO for better efficiency.
Google Keyword Planner
Your Google AdWords account has Keyword Planner. It is a super easy tool to search for keywords. We all are well aware of having rich content keywords to improve search results. For small hotels with limited resources and time, this is a great tool when creating content.
Google Analytics help you track all the activities on your website, once included in your website code. The analysis includes new users, returning users, time spent on the individual pages, page viewed and much more detail information. Once you understand consumer behaviour using Analytics on your website, you can easily make your website efficient.
Videos are the very powerful tool when it comes to sharing a story. Videos are highly shared by mobile users on social media and with other users also having a video on the landing page can increase conversion rate by 80%. Youtube, being the second largest search engine after Google is a great way to create and distribute a video. The video is created directly on Youtube has SEO benefits on Google search results.
Around 40% of search queries on Google are initiated on smartphones. To provide better customer experience they have made the changes in the algorithm to meet the needs of this mobile-first audience. Having mobile-friendly website not only provides the better experience to the customers but also give better position in search results. Testmysite is an easy-to-use tool helps you find out how mobile friendly your site is and gives a list of specific fixes to address the issues. Ensuring that your website is mobile-friendly is critical for the digital success of the business.
Alerts are emails sent to you when Google finds new results — such as web pages, newspaper articles, or blogs — that match your search term. In this content-rich world, this is a great way to keep on top of what is being said about your company or product, industry and even competitors.
At AxisRooms, we take care of your marketing activities for your hotel. Our designers help you develop a website which ranks good on SEO as well as a mobile-friendly website.