To get connected with the guests and drive the direct revenue, SEO is highly important and probably most of us know that. First of all, let’s understand what SEO is and what it does? Then comes SEO terms for hoteliers to rank higher.

SEO: Search engine optimization.

What SEO does?

Increases the quality and quantity of traffic to your website through search engine results. Types of SEO includes “White hat and Black hat”.

Black hat include: link spam, keyword stuffing, cloaking, hidden text, and hidden links. Black hat SEO exploits weakness in the search engine algorithms to obtain high rankings for a website.

How can I get SEO for free?

If you want to boost your ranking without investing, here are some SEO tools for the busy business owner.

• Google Trends.
• BROWSEO.
• Screaming Frog.
• GTmetrix.
• Rank Checker.
• Responsive Design Test.

Furthermore are the SEO terms Hoteliers should know to Rank higher.

Domain

Domain is the web address of your site which is also called as URL (Uniform Resource Locator).

DNS (Domain Name servers)

DNS is the phone book of the internet. One can access information online through Domain names like nytimes.com or espn.com.

DNS translates domain names to IP address so browsers can load internet resources. Each device is connected to the internet and has a unique IP address.

CPC (Cost per click)

Cost per click refers to the actual price you pay for each click in your pay-per-click marketing campaigns.

How is it calculated?

Headings or Headlines

Headings are divided into three sizes, from largest to smallest: H1, H2, and H3. Use subheadings to improve the readability of your web pages.

HTML

Hypertext Markup Language(HTML) is the standard markup language for creating web pages and web application.

Keywords

Keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the words and  phrases that searches enter into search engines.

Long trail keywords

Long trail keywords are the search terms or phrases that are more detailed and descriptive which helps you rank higher. Generally they are less common and competitive than shorter keywords but can help you attract a certain desired audience.

Internal links

Visitors can easily navigate and understand from one page to next within your own link site from the attached link.

Meta descriptions

A well written meta description should briefly describe the contents of a page. Certainly, the meta description is part of what searches consider when deciding whether to click.