Hotel branding basics you need to know
The strong brand image gives the opportunity to a hotel to be identified even though the high competition there. Hotel branding tells customers all about the company and their values. A strong brand image is encouraging for customers to book directly on the website. Branding not only drive the customers to the website but also compete more strongly against competitors on OTAs, and take control of your message and your online presence. A hotel is an essential part of the travel experience for the customers. A good or bad experience at a hotel can either enhance the whole trip or end up as a bad experience for a customer.
The fundamental to branding is to provide extraordinary service to the customer. Hotels should also have a unique selling proposition which helps them stand out from the competitor’s line. If a hotel will not provide any unique proposition then the price is the only way to complete which can be dangerous in this highly competitive environment.
Here are few easy steps for hotel branding:
Know your USP: The brand uniqueness bring customers to your hotel. Create a positive image of your hotel among customers. Market your unique architecture, your locality or your connection with the history. Do you take one extra step to provide any service to the customers? In easy words, enjoy being unique, provide unique & specialized meals, keep your amenities distinct and reflect your uniqueness in your brand.
Know your customer: Don’t try and be all things to all people – you will fail miserably. Instead, gather information and intelligence on who your customer is. When you target your branding to a specific or niche market, this enables you to fish where the fish are. In the long run, this helps hotels to gain more market share. Enjoy increased profits as a direct result of branding directly to your customer.
Make an emotional connection: Customers visit your hotel for more than living within the four walls. Show potential guests that you’re so much more than just a hotel with 4 walls and excite them with the romance, adventure or experiences which they could enjoy at your hotel or resort. Making the customer experience unique and adventurous can help them to reconnect with your hotel in the future.
Be visible to the guest: Being online through the website and having social media presence is essential for the hotels these days. Having a good online presence is as important as having amazing brochures or pamphlets. Use social channels to promote your brand so that you reach more people and hopefully convert more business. Content is king so create meaningful content on digital platforms that are engaging, interactive and fun. Include guest testimonials, guest stories, ideas and suggestions.
At AxisRooms we touch every aspect of the hotel industry and provide best in class solutions. We also take care of your hotel branding, from designing an interactive website to writing the content and providing the solutions to update the inventory on the website in real-time.